Name: BA (Hons) Marketing
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BA (Hons) Marketing

UCAS CODE: N502 (Full-time) or N504 (Foundation Year)

TARIFF: 88 - 112 (Full-time) or 32 - 56 (Foundation Year)

We live in a consumer-driven society and consequently the marketing function sits at the heart of modern business practices. Accredited by the leading professional body, (CIM), our BA (Hons) Marketing degree will help you gain a comprehensive understanding of the role of marketing in this changing landscape. We’ll help you gain the practical, analytical and critical thinking skills required to succeed within this fast paced and diverse sector.

No. 1 in the UK for Student Satisfaction*

*Positivity ranking amongst registered students (NSS 2024)

No. 1 Students' Union in the UK*

*Based on responses from registered students (NSS 2024)

Marketing - 3rd in the UK for Student Satisfaction*

*As an average of all NSS 2024 questions for students taught at BNU compared to other UK HEIs

Why study BA (Hons) Marketing at BNU?

Professional accreditations

At BNU we want you to become workplace ready. Our BA (Hons) Marketing is accredited by the , a leading industry body recognised by employers across the world. Not only will you graduate with a full undergraduate degree, you'll also be part way to an additional qualification from the CIM.

Many of your course modules will also include the opportunity to gain an additional certificate of some kind, from organisations including HubSpot and Google.

Get workplace ready

Choosing to study marketing at BNU will help you gain a comprehensive understanding of the role of marketing within business, identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. Graduating with a marketing degree will give you the skills to develop and deploy effective promotional campaigns in this ever-evolving world.

Industry insights

Our industry-experienced academics have specifically designed this marketing course to reflect the best industry practices along with established and newly emerging thinking in this dynamic sector. They are here to help you develop the marketing expertise needed to succeed in the rapidly changing world of business.

With our industry links you will also build a professional network and a portfolio of practical skills to make your mark in the business world.

Practical experience

Throughout the degree, there are many opportunities to work directly with businesses, giving you real experience of putting the skills you study in class into practice, and adding to your CV to aid with job applications after graduation. Live briefs give you the chance to pitch ideas, work on unique projects and meet client deadlines. Several modules involve visits to the Chartered Institute of Marketing headquarters, located just a short distance from our High Wycombe campus, where you'll hear from experts in their specialist topic, and gain additional perspective of how elements of marketing fit together and into wider business operations.

Choose your specialism

Buckinghamshire New University gives you the opportunity to choose your specialism for your future career after your experience of the core curriculum in year one. Rather than having to make your big decision before you join us, we introduce you to various specialisms and offer you the flexibility to choose the specialism which leads to your chosen career area. You can choose between BA (Hons) Marketing or BA (Hons) Digital Marketing.

These specialisms are also offered as four-year programmes, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme.

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Why study this subject?

Studying marketing is a perfect way to gain a comprehensive understanding of the role of the marketer and to help develop the analytical and critical thinking skills required to research, design, develop and deploy strategic marketing plans at local and global level. You'll learn how to identify the opportunities to communicate and influence audiences, and spot the threats that could damage brands. You will also build a professional network and a portfolio of practical skills to make your mark in the business world.

Your first year will be integrated with the BA (Hons) Digital Marketing degree. You will be taught a range of modules that cover both courses allowing you to collaborate with a wide group of fellow students. The programme is designed to teach you the theoretical knowledge needed to excel in your future job role alongside the ‘soft skills’ needed to work collaboratively, problem solve and creatively approach workplace projects.

As part of the second year consultancy module, you will work in a team with fellow students and create a pitch which you deliver to real local businesses, competing against other student teams to win the contract for the work. You will then act as a real external team for the client, with the project culminating in an exhibition to showcase the work of all students on the course. This module in particular is a great opportunity to develop your skills and get a greater sense of how consultancy projects progress, putting theory into practice.

Other second year modules will go deeper into strategy and planning, including audits and managing resources, as well as topics on delivering an excellent customer experience and optional modules on data analysis and consumer behaviour.

In your final year, you will focus on preparing yourself for your future and career after graduation. In addition to learning about consumer brand relationships and Integrated Marketing Communications (IMC) strategy, you will undertake an independent professional project on an area of marketing of your choice. This module will allow you to examine a contemporary business management issue or address a specific organisational management issue whilst using your time management, professionalism, and personal discipline skills. You'll also have a choice of additional modules which match your interests, including studying e-commerce strategy or strategic agility.

In addition to your studies, the BNU School of Business and Law regularly holds events to enrich your university experience and enhance your employability, such as a management fair, recruitment events, and alumni networking social meetings.

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How will I be taught and assessed?

At Buckinghamshire New University we like to foster an interactive and student-focused teaching style where we blend lectures, interactive workshops sessions, guided self-study and directed research and investigations.

We have specifically designed our student teaching and assessment so it reflects how you will work in the real world. Our focus is on ensuring you develop skills in gathering clear insight from research material and being able to communicate effectively as possible, both by the written word via reports and in the form of public speaking and presentation, through team presentations on live briefs, case studies and portfolio materials.

Throughout your three years on this course, you will carry out the following assessment activities:

individual reports
essays
presentations
portfolios
enterprise activities
project work.

The course aligns perfectly with industry demands and prepares you with the skills and knowledge necessary for your future career. The course is taught by highly qualified and experienced lecturers who are experts in their field, providing valuable insights and mentorship.

Debbie Deliou Marketing Assistant

Student Debbie, who has tanned skin, long black hair, is wearing a black suit jacket and has her arms crossed

BA (Hons) Marketing Programme Specification

What are the course entry requirements?

A typical offer will require a UCAS tariff score of: 88 - 112 (Full-time) or 32 - 56 (Foundation Year)

UCAS points can be obtained through qualifications such as A levels, T levels, BTEC or an Access to Higher Education course in a relevant subject. Please list all your qualifications on the application form as you will be asked to provide copies when we receive your application.

A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

Those with no previous study, work experience, or who do not meet the specified entry requirements, including demonstrating the necessary knowledge and understanding, are welcome to apply for the 3-year BA (Hons) degree, however may be offered the four-year programme which includes a Foundation Year.

Modules

This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.

Foundation Year

Core Modules

Developing Personal Effectiveness

This module hones your study and job skills, fostering leadership and resilience. You’ll learn BNU’s values and support systems, bridging academic skills with employability to thrive at university and beyond.

Business in Practice

In this module, you’ll explore key business areas like finance, marketing, and human resources, as well as understand the business environment. You’ll gain essential knowledge and skills for business success and learn the language needed for future Business and Management studies.

Research in Practice

In Research in Practice, you’ll master key research skills, from methodologies to efficient library use. You’ll practice summarizing and critical reading, tailored to your field, through interactive workshops, setting a strong foundation for your academic and professional growth.

Business in Society

In this module, you’ll dive into social enterprise, discovering its role in business and society. You’ll learn what sets it apart, explore its drivers like social innovation and environmental care. Through case studies, you’ll grasp how these enterprises blend social, environmental, and economic goals for a better world.

Communications in Practice

This module provides you with vital workplace communication skills and professional growth. You’ll engage in group work to explore industry communications through PESTEL analysis and develop a live industry demo. You’ll gain insights via practical seminars, real-life examples, and case studies, preparing you for effective communication.

Live Learning Project

In this module, you’ll lead a mini-project. You will be taught and then use project management techniques as well as applying skills from other modules. You’ll tackle real-world problems, enhance your expertise, and gain confidence through regular tutorials and case study discussions.

Year 1

Core Modules

Credits

People Management and Employment Skills

20

Credits: 20

This module will consider the core competencies, intellectual and personal skills needed to become a successful people manager. This includes managing relationships with colleagues, subordinates and customers. You’ll also study key HR elements, development of people and sustainability employability strategies.

Global Business and Sustainability

20

Credits: 20

Business is an interconnected series of systems, networks and operations that span the globe where it is possible to conduct business at any hour of the day. You’ll learn about the impact and challenges of technology and the growth and benefits of emerging markets.

Introduction to Data and Analytics

20

Credits: 20

This module examines the importance of collecting and managing data to facilitate informed business decision making. You’ll study both qualitative and quantitative forms of data collection and use of appropriate software for the analysis and interpretation of data to provide insight into business and management research issues.

Introduction to Financial Decision Making

20

Credits: 20

Develop your understanding of the purpose of financial accounting information, the structure of main financial statements, and the influence of economic factors on decision-making. You’ll learn about the importance of finance and accounting in the world of business and economics, its value and relationship with the other business functions.

Principles of Marketing

20

Credits: 20

This module will cover fundamental concepts and functions of marketing within a commercial business activity. You’ll explore the marketing planning process: segmentation, targeting and positioning of a brand offering with respect to the competition. You’ll also cover topics including, context, market research and decisions.

Ideas Hackathon

10

Credits: 10

The Power of Branding and Advertising

10

Credits: 10

Year 2

Core Modules

Credits

Consultancy in Practice

20

Credits: 20

This module will explore the role of a business consultant and the realities of undertaking live projects. You’ll develop skills include working effectively in a team and pitching for business. You’ll be provided with live project briefs from real-life business clients and will relate your skills and knowledge to the requirements of the client.

Strategic Marketing

20

Credits: 20

This module outlines the importance of all the key stages within the marketing planning process, from the audit, through strategic decision making, to the implementation of plans. You’ll study the importance of managing resources and employing monitoring and measurement techniques to enable the achievement of strategic marketing objectives.

Customer Experience

20

Credits: 20

Delivering an exceptional customer experience is a challenge which requires skill and in-depth knowledge of customer requirements. You’ll learn to understand and assess customer expectations and develop and deliver activities that meet expectations. It introduces customer experience frameworks, and how to monitor and measure customer satisfaction.

Responsible Enterprise and Ethical Research

20

Credits: 20

This module will equip you with the necessary tools and knowledge to start your own business venture whether a competitor to Alphabet and Amazon or an SME or as a side-hustle to supplement your income. You will also examine the environmental sustainability, social and ethical aspects of the business venture.

Optional Modules

Credits

Consumer Behaviour

20

Credits: 20

This module covers the importance of the individual customer in the practice of marketing. You’ll study how to profile the end consumer to gain customer insights, a central function of marketing in the strategic planning process. This module will consider both psychological and sociological factors affecting the consumer’s decision-making process.

Data Analytics for Business Decisions

20

Credits: 20

Big Data, Artificial Intelligence, Mobile Technology and Augmented Reality are providing real-time data insights for decision making in business operations. This module examines how data analytics can be used to inform audience communications across marketing, e-commerce and partnerships, operations and logistics, business strategy, HRM and finance...

What are the tuition fees

Home

Home Foundation Year, Academic Year 2025 - 2026: £5,760 *
Home, Academic Year 2025 - 2026: £9,535 per year *

International

Overseas/International Foundation Year, Academic Year 2025 - 2026: £15,150 *
Overseas/International, Academic Year 2025 - 2026: £15,150 per year *

Following the Government’s announcement of 4 November 2024, we will be increasing our full-time undergraduate tuition fees for UK students to £9,535 per year from the start of the 2025/26 academic year. Our part-time fees for UK undergraduate students will increase to £7,145 per annum. Please visit , on the Government’s website, for more information about the changes.

Tuition fees for Home undergraduate students (including with foundation year) may increase in subsequent years for both new and continuing students in line with an inflationary amount determined by the Government.  

Tuition fees for both new and continuing international students may be subject to an inflationary increase based on the Consumer Price Index (CPI) for the 12-month period to 31 January each year.  

Tuition fees for postgraduate courses and CPD may be subject to an inflationary increase based on the Consumer Price Index (CPI) for the 12-month period to 31 January each year. This increase will apply to both new and continuing students.  

We understand, and really appreciate, the significant financial commitment our students make when they choose to study at BNU. We take our responsibilities to our students very seriously, and are ambitious for each to reach their full potential and succeed in their chosen career. Our fees help us to continue providing our students with a high-quality education, and to invest in the services and facilities which create an excellent student experience at BNU.

The following factors will be considered by the University when we set the annual fees: measures of inflation such as the retail price indices; projected increases in University costs; and any changes in the level of funding for teaching received from the Government.

Additional course costs and financial support

Most courses will involve some additional costs that are not covered by your fees.
You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

What are my career prospects?

Marketing is a core element of all organisations and therefore opportunities exist across all industry sectors covering business to business, business to consumer and not for profit organisations.

Careers in marketing are highly sought after across the globe. The topics you will study on this programme, and the transferrable skills you will have developed, will make international careers easily accessible.

Alumni have entered a diverse range of careers including technology and digital companies, like Vodafone and Amazon, within marketing roles, as well as successfully running their own businesses.

Additionally, the degree equips you with the skills and required technical knowledge for working in an agency environment within the media and marketing communication fields.

Graduates have entered top multi-national media communications agencies including Mediacom and Publicis Media, based on the skills developed over the three-year programme and showcased by working on a client brief within the final year of study.

We are committed to working with you to ensure that you graduate with a competitive degree and industry experience, ready to hit the ground running post BNU. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good workplace leaders. We also help you find employment after graduation.