Name: BA (Hons) Digital Marketing
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BA (Hons) Digital Marketing

UCAS CODE: MAMD (Full-time) or MAMF (Foundation Year)

TARIFF: 88 - 112 (Full-time) or 32 - 56 (Foundation Year)

Calling all creative, detail orientated and innovative individuals. Jump into the vibrant, buzzing and fast-paced world of digital marketing with our BA (Hons) Digital Marketing degree. Accredited by the leading professional body, this degree allows you to hit the ground running when you graduate.

With a mix of planning and strategy in communications as well as the practical implementation of client briefs from media agencies and organisations, you’ll gain the skills and knowledge to thrive.

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No. 1 in the UK for Student Satisfaction*

*Positivity ranking amongst registered students (NSS 2024)

No. 1 Students' Union in the UK*

*Based on responses from registered students (NSS 2024)

Marketing - 3rd in the UK for Student Satisfaction*

*As an average of all NSS 2024 questions for students taught at BNU compared to other UK HEIs

Why study BA (Hons) Digital Marketing at BNU?

Professional accreditations

At BNU we want you to become workplace ready. Our BA (Hons) Digital Marketing is accredited by the , a leading industry body recognised by employers across the world. Not only will you graduate with a full undergraduate degree, you'll also be part way to an additional qualification from the CIM.

Many of your course modules will also include the opportunity to gain an additional certificate of some kind, from organisations including HubSpot and Google.

Industry insight

Our industry-experienced academics have specifically designed our courses to reflect the leading industry practices, along with established and newly emerging thinking in this dynamic sector. They work hard to ensure that you can develop your interests and abilities.

We will help you develop the marketing expertise needed to succeed in the rapidly changing world of business. From developing a ‘tool kit’ of knowledge, experience and skills to working as a strategic level ‘executive’ in your final year, we have designed our course to allow you to graduate ready to enter the workplace.

Class trips

Take your learning beyond the classroom on our class trips to local organisations and businesses, including the Chartered Institute of Marketing headquarters, located just a short distance from our High Wycombe campus. These visits allow you to hear from experts in their specialist topic, and to gain additional perspective of how elements of marketing fit together and into wider business operations.

Choose your specialism

Buckinghamshire New University gives you the opportunity to choose your specialism for your future career after your experience of the core curriculum in year one. Rather than having to make your big decision before you join us, we introduce you to various specialisms and offer you the flexibility to choose the specialism which leads to your chosen career area. You can choose between BA (Hons) Digital Marketing or BA (Hons) Marketing.

These specialisms are also offered as four-year programmes, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme.

Regular skill-boosting sessions

Following student feedback, students on our Marketing courses can attend regular skill-boosting 'boot camp' sessions to improve practical marketing skills such as website development, blog writing, and email marketing.

What will I study?

During your time studying Digital Marketing at BNU you will cover diverse subject areas including consumer behaviour, strategic marketing, responsible enterprise and ethical research. Studying such varied topics will help you understand how marketing impacts global businesses. You’ll also develop key skills, such as understanding financial decision making, attention to detail and analytical thinking which will ensure you are well placed to enter the employment market.

We are focused on providing you with all the building blocks you need to create a solid understanding of the business environment. Your first year will be integrated with the BA (Hons) Marketing course. You will be taught a range of modules that cover both courses allowing you to collaborate with a wide group of fellow students. The programme is designed to teach you the theoretical knowledge needed to excel in your future job role alongside the ‘soft skills’ needed to work collaboratively, problem solve and creatively approach workplace projects.

During your second year you will have a client video production module. You will work on live project briefs from business clients, pitching and presenting ideas. This will help you to develop a technical and creative understanding of video production. You’ll be able to choose optional modules that include: consumer behaviour, learning to profile the end consumer to gain customer insights; and data analytics for business decisions where you will examine how data analytics can be used to inform audience communications across marketing.

In your final year, you will focus on preparing yourself for your future and career after graduation. In addition to learning about consumer brand relationships and Integrated Marketing Communications (IMC) strategy and corporate communications, you will undertake an independent professional project on an area of marketing of your choice. This module will allow you to examine a contemporary business management issue or address a specific organisational management issue whilst using your time management, professionalism, and personal discipline skills.

In addition to your studies, the BNU School of Business and Law regularly holds events to enrich your university experience and enhance your employability, such as a management fair, recruitment events, and alumni networking social meetings.

My three years studying at BNU have significantly boosted my confidence both personally and professionally. I have been working in Marketing throughout my degree and my lecturers have been really supportive with time for individual feedback sessions that fit around my schedule which made life a lot easier.

Kira BA (Hons) Digital Marketing

How will I be taught and assessed?

At Buckinghamshire New University we like to foster an interactive and student-focused teaching style. We blend lectures, interactive workshops sessions, guided self-study and directed research and investigations.

We have specifically designed our student teaching and assessment so it reflects how your work will be assessed in the real world. Our focus is on ensuring you develop skills in gathering clear insight from research material and being able to communicate effectively as possible, both by the written word via reports and in the form of public speaking and presentation, through team presentations on live briefs, case studies and portfolio materials.

Throughout your three years on this course, you will carry out the following assessment activities:

individual reports
essays
presentations
portfolios
enterprise activities
project work.

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BA (Hons) Digital Marketing Programme Specification

What are the course entry requirements?

A typical offer will require a UCAS tariff score of: 88 - 112 (Full-time) or 32 - 56 (Foundation Year)

UCAS points can be obtained through qualifications such as A levels, T levels, BTEC or an Access to Higher Education course in a relevant subject. Please list all your qualifications on the application form as you will be asked to provide copies when we receive your application.

A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

Those with no previous study, work experience, or who do not meet the specified entry requirements, including demonstrating the necessary knowledge and understanding, are welcome to apply for the 3-year BA (Hons) degree, however may be offered the four-year programme which includes a Foundation Year.

Modules

This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.

Foundation Year

Core Modules

Developing Personal Effectiveness

This module hones your study and job skills, fostering leadership and resilience. You’ll learn BNU’s values and support systems, bridging academic skills with employability to thrive at university and beyond.

Research in Practice

In Research in Practice, you’ll master key research skills, from methodologies to efficient library use. You’ll practice summarizing and critical reading, tailored to your field, through interactive workshops, setting a strong foundation for your academic and professional growth.

Communications in Practice

This module provides you with vital workplace communication skills and professional growth. You’ll engage in group work to explore industry communications through PESTEL analysis and develop a live industry demo. You’ll gain insights via practical seminars, real-life examples, and case studies, preparing you for effective communication.

Live Learning Project

In this module, you’ll lead a mini-project. You will be taught and then use project management techniques as well as applying skills from other modules. You’ll tackle real-world problems, enhance your expertise, and gain confidence through regular tutorials and case study discussions.

Accounting in Practice

Finance in Society

Year 1

Core Modules

Credits

People Management and Employment Skills

20

Credits: 20

This module will consider the core competencies, intellectual and personal skills needed to become a successful people manager. This includes managing relationships with colleagues, subordinates and customers. You’ll also study key HR elements, development of people and sustainability employability strategies.

Global Business and Sustainability

20

Credits: 20

Business is an interconnected series of systems, networks and operations that span the globe where it is possible to conduct business at any hour of the day. You’ll learn about the impact and challenges of technology and the growth and benefits of emerging markets.

Introduction to Data and Analytics

20

Credits: 20

This module examines the importance of collecting and managing data to facilitate informed business decision making. You’ll study both qualitative and quantitative forms of data collection and use of appropriate software for the analysis and interpretation of data to provide insight into business and management research issues.

Introduction to Financial Decision Making

20

Credits: 20

Develop your understanding of the purpose of financial accounting information, the structure of main financial statements, and the influence of economic factors on decision-making. You’ll learn about the importance of finance and accounting in the world of business and economics, its value and relationship with the other business functions.

Principles of Marketing

20

Credits: 20

This module will cover fundamental concepts and functions of marketing within a commercial business activity. You’ll explore the marketing planning process: segmentation, targeting and positioning of a brand offering with respect to the competition. You’ll also cover topics including, context, market research and decisions.

Ideas Hackathon

10

Credits: 10

This module equips you with practical skills and theory via an exciting hackathon. Inspired by ManagementFest and student entrepreneurs, it's your playground for creativity, collaboration, and entrepreneurship. In 8 weeks, you'll join sessions and tutorials, ending with a showcase of your idea for a product or service.

The Power of Branding and Advertising

10

Credits: 10

You’ll gain practical skills and theoretical knowledge in branding and advertising with a particular focus on video production. Through group and individual activities, you’ll get hands-on experience producing videos and developing strategies to boost brand visibility. You’ll apply theory to real-world practices and create your own communications.

Year 2

Core Modules

Credits

Strategic Marketing

20

Credits: 20

This module outlines the importance of all the key stages within the marketing planning process, from the audit, through strategic decision making, to the implementation of plans. You’ll study the importance of managing resources and employing monitoring and measurement techniques to enable the achievement of strategic marketing objectives.

Responsible Enterprise and Ethical Research

20

Credits: 20

This module will equip you with the necessary tools and knowledge to start your own business venture whether a competitor to Alphabet and Amazon or an SME or as a side-hustle to supplement your income. You will also examine the environmental sustainability, social and ethical aspects of the business venture.

Customer Experience

20

Credits: 20

Delivering an exceptional customer experience is a challenge which requires skill and in-depth knowledge of customer requirements. You’ll learn to understand and assess customer expectations and develop and deliver activities that meet expectations. It introduces customer experience frameworks, and how to monitor and measure customer satisfaction.

Media and Communications Management and Planning

20

Credits: 20

This module will cover the roles and management structures within different types of marketing and media communication organisations. You’ll develop skills in marketing communication management, an understanding of how consumers use media, how to become an account planner and how to develop and deploy a marketing communication campaign.

Client Video Production

20

Credits: 20

This module will provide you with the hands-on skills that will help you stand out to employers, including working to a client brief, pitching and presenting ideas and a technical and creative understanding of film and TV production. You will have the opportunity build up a track record of productions available to use on your CV and show reels.

Optional Modules

Credits

The Business Communicator

20

Credits: 20

Effective communication is essential for leaders, especially in cross-border business. In a constantly shifting landscape, you'll need to navigate change, build strong networks, and adapt to diverse global challenges. This module will delve into key communication and HR theories, equipping you with tools to assess and enhance your skills.

Advertising and Social Media Marketing

20

Credits: 20

Gain hands-on skills and strategic insight into using social media for marketing and advertising. You'll explore platform histories, and features, as well as see how businesses boost brand awareness, engage customers, and drive growth. You'll also assess ethical issues and challenges through case studies.

Year 3

Core Modules

Credits

Consumer Brand Relationship

20

Credits: 20

This module aims to develop your knowledge of brands in both theory and practice. You’ll learn branding theories and the contemporary issues shaping practice, especially digital technology and communication channels. Examine brands as seen by the consumer and recognise the relevance and significance of brands for organisations and consumers.

Independent Professional Project

40

Credits: 40

You’ll complete a major piece of independent research that will enhance your employability. This module will enable students to identify their own research question, set research objectives, gather and analyse appropriate literature, secondary and primary research to meet those objectives. Students must analyse and evaluate the theories and concept...

What are the tuition fees

Home

Home Foundation Year, Academic Year 2025 - 2026: £5,760 *
Home, Academic Year 2025 - 2026: £9,535 per year *

International

Overseas/International Foundation Year, Academic Year 2025 - 2026: £15,150 *
Overseas/International, Academic Year 2025 - 2026: £15,150 per year *

Following the Government’s announcement of 4 November 2024, we will be increasing our full-time undergraduate tuition fees for UK students to £9,535 per year from the start of the 2025/26 academic year. Our part-time fees for UK undergraduate students will increase to £7,145 per annum. Please visit , on the Government’s website, for more information about the changes.

Tuition fees for Home undergraduate students (including with foundation year) may increase in subsequent years for both new and continuing students in line with an inflationary amount determined by the Government.  

Tuition fees for both new and continuing international students may be subject to an inflationary increase based on the Consumer Price Index (CPI) for the 12-month period to 31 January each year.  

Tuition fees for postgraduate courses and CPD may be subject to an inflationary increase based on the Consumer Price Index (CPI) for the 12-month period to 31 January each year. This increase will apply to both new and continuing students.  

We understand, and really appreciate, the significant financial commitment our students make when they choose to study at BNU. We take our responsibilities to our students very seriously, and are ambitious for each to reach their full potential and succeed in their chosen career. Our fees help us to continue providing our students with a high-quality education, and to invest in the services and facilities which create an excellent student experience at BNU.

The following factors will be considered by the University when we set the annual fees: measures of inflation such as the retail price indices; projected increases in University costs; and any changes in the level of funding for teaching received from the Government.

Additional course costs and financial support

Most courses will involve some additional costs that are not covered by your fees.
You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

What are my career prospects?

Marketing is a core element of all organisations and therefore opportunities exist across all industry sectors covering business to business, business to consumer and not for profit organisations.

Alumni have entered a diverse range of careers including technology and digital companies, like Vodafone and Amazon, within marketing roles, as well as successfully running their own businesses.

Additionally, the degree equips you with the skills and required technical knowledge for working in an agency environment within the media and marketing communication fields. Graduates have entered top multi-national media communications agencies, including Mediacom and Publicis Media, based on the skills developed over the three-year programme and showcased by working on a client brief within the final year of study.

Careers in marketing are highly sought after across the globe. Having the foundation of having studied a degree in the subject the world becomes your oyster. The topics you will study on this programme and the transferrable skills you will have developed will make international careers easily accessible.

We are committed to working with you to ensure that you graduate with a competitive degree and industry experience, ready to hit the ground running post BNU. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good workplace leaders. We also help you find employment after graduation.