International Women's Day 2025

BNU women share how to 'accelerate action' this International Women's Day

This year's International Women's Day theme is to 'accelerate action' to achieve gender equality for all women.

The World Economic Forum have reported that it will take until 2158 to reach full gender equality, and this year's theme emphasises the importance of taking urgent and effective action in addressing the systematic barriers and biases that women face. Significant challenges to gender equality remain, yet with the right action and support, positive progress can be made for women everywhere.

Here, women from across have come together to share how they believe action can be accelerated for women in their area. Find out what they have to say below.

Professor Sarah Williams, Head of Business and Law School

It is more urgent than ever to accelerate gender equality in business. The COVID-19 pandemic exacerbated existing inequalities, with women disproportionately exiting the workforce due to caregiving burdens and sectoral disruptions. As economies rebuild, targeted efforts to reintegrate women, through flexible work models, childcare support, and reskilling for instance, are essential to prevent long-term setbacks. The (2022) estimates a 132-year wait to close the global gender gap at current rates, underscoring the need for decisive action now. 

Economically, the case is irrefutable; according to (2020), companies with gender-diverse leadership are 25% more likely to outperform peers financially. Women bring unique perspectives that drive innovation, particularly in addressing complex challenges like climate change and digital transformation. Yet, women hold fewer than 30% of C-suite roles globally () and received just 1.6% of venture capital funding in 2024 (), signalling vast untapped potential. Accelerating women鈥檚 access to leadership and funding isn鈥檛 just equitable, it鈥檚 a strategic lever for growth. 

Societal expectations are also shifting. Employees and consumers increasingly demand accountability on diversity with 80% of Gen Z workers prioritising inclusive employers (Deloitte, 2022), while consumers are increasingly opting for brands who champion equality. Companies lagging in gender parity risk reputational damage and talent shortages. 

Persistent barriers, such as pay gaps, biased hiring, and inadequate parental policies, require systemic solutions. Initiatives like mentorship programs, pay transparency, and robust anti-discrimination policies must be scaled. Governments and businesses must collaborate, setting measurable targets for representation and investing in infrastructure to support work-life balance. 

In a world facing interconnected crises, diverse leadership is non-negotiable. Accelerating action for women in business isn鈥檛 merely about fairness, it鈥檚 about harnessing full human potential to build resilient, innovative economies. The time for incremental progress has passed; the moment to act with urgency is now.

Professor Sarah Williams

Shelley Jones, Graduate Teaching Associate

Both aviation and security offer a wide range of exciting and challenging career opportunities that are growing and in need of skilled professionals that offer unique perspectives and challenge traditional norms. Women entering these traditionally male-dominated fields break down gender stereotypes to strengthen global security and become powerful leaders in their commitment to safeguarding peace. 

According to the Civil Aviation Authority (2024) pilot licences for women remained under 10% of total, despite a 43% increase in the number of licences issued to women for commercial flying. This is a deficit that can be elevated by encouraging talented women and girls to join the industry and ensuring they have female role models to look up to. Jessica Cox is an accomplished pilot who flies confidently without arms and Tammie Jo Shults became one of the first female fighter pilots and safely landed a plane after an engine blew.

Seeing as there has been a continuous pilot shortage for the past few years, with experts predicting a shortage of between 613,000-649,000 worldwide for 2023-2042, it is crucial to address this gender disparity to ensure a more resilient and diverse workforce. 

 

Shelley Jones

Maggie Galliers CBE, Pro-Chancellor and Chair of Council

Globally, only 25.8% of Corporate Board members and 9.1% of Chairs are women. Whilst the University sector in the UK is doing better than the global average, at 43.5% and 27% respectively, progress has slowed recently and there is still a long way to go to achieve gender parity.  For Executive Teams in HE the female representation is 37% and less than a third of Vice Chancellors are women. With only 25% of female professors in the sector, it will be decades before we shift the dial at the present rate of progress.

So, how, in the words of this year鈥檚 International Women鈥檚 Day strapline, can we 鈥渁ccelerate action鈥? Just some of the solutions include dedicated education, targeted networking, setting goals and targets and reviewing selection processes for implicit bias. But, as I know from my own experience, of sixteen years as a CEO and almost as many as a Non-Executive Board member and Chair across diverse fields nationally and locally, helpful as these interventions can be, this is not the whole of the story.

What made the biggest difference for me was having people who recognised my potential, who rated me more highly than I rated myself, and who encouraged me to apply for the next step up. Moving out of your comfort zone is never easy, but, as you begin to realise you can do it and that you don鈥檛 have to do things the way they鈥檝e always been done to succeed, you gain confidence and a set of skills and achievements which are valued and open the next set of doors.

Mentors, role models and cheerleaders are an essential part of the process and those of us who are in a position to spot talent and nurture it should take our responsibility for that very seriously. 

There is mounting evidence that diverse Boards lead to better decision making, improved governance and enhanced organisational performance鈥nd Advance HE has identified that balanced Boards are more likely to have a female Chair. Accelerating action is not 鈥渏ust鈥 about advancing the cause for women, it is about securing the leadership we need to enhance diversity and equity more generally and promoting a continuous improvement culture which benefits organisations as a whole and those whom we serve.

Seek out training and shadowing opportunities, look out for role models and mentors, take on the next challenge鈥. and, when opportunities come, we will be ready for them. We make our own luck by already being prepared when new openings present themselves. Of course, organisationally, we must ensure that barriers and obstacles are removed and that we have a level playing field, but each of us must also own our part in the process, believe that what we have to offer is of value and together we can make a difference.

International Women鈥檚 Week began in 1911. We do not want to wait another hundred years before we can say its job is done.

Maggie Galliers CBE

Hajrija Dergic, Senior Lecturer in Marketing and Sustainability

Achieving gender parity within sustainability is not just a moral imperative鈥攊t鈥檚 a business necessity. In today鈥檚 evolving market, companies that prioritise gender diversity and sustainability outperform their peers, demonstrating stronger innovation, resilience, and long-term profitability. Yet, women remain underrepresented in key leadership roles, particularly in sustainability-focused industries such as renewable energy, ESG (Environmental, Social, and Governance) investment, and circular economies. To accelerate action, businesses must embed gender equality into their sustainability strategies, ensuring that women have the opportunities and platforms to lead the transition to a greener future.

From a marketing perspective, the demand for brands that authentically champion sustainability and inclusivity has never been higher. Consumers鈥攅specially Gen Z and Millennials鈥攅xpect businesses to take a stand on social and environmental issues, with customers more likely to buy from brands that align with their values. However, marketing sustainability without addressing gender disparities in leadership, supply chains, or decision-making risks being perceived as performative rather than genuine. To build credibility, companies must go beyond surface-level commitments, amplifying women鈥檚 voices in sustainability campaigns and ensuring that gender equity is integral to their brand identity.

To drive real change, businesses need to foster inclusive leadership, invest in female-led green start-ups, and develop marketing narratives that reflect the crucial role women play in building a sustainable future. Accelerating action for gender parity isn鈥檛 just about fairness鈥攊t鈥檚 about unlocking the full potential of diverse talent to create more innovative, resilient, and future-proof businesses.

Hajrija Dergic

Charlotte Stewart, Head of Disability and Inclusion

In 2025, the theme of "accelerate action" for gender equality is more critical than ever, especially within the spheres of workplace and higher education. Women with disabilities face unique challenges that amplify barriers to gender parity. For instance, symptoms of ADHD, like interrupting, are viewed more negatively in women. Despite men being more likely to interrupt (Zhao, 2011), women who interrupt are perceived as ruder (Hilton, 2018). Interrupting is seen as an agentic characteristic, and research shows that female leaders displaying such traits are rated as less likable (Williams & Tiedens, 2016; Eichenauer et al., 2022), less hireable (Williams & Tiedens, 2016), and face more prejudice (Ferguson, 2018) than their male counterparts.

Accelerating action means addressing these systemic issues head-on. It involves creating inclusive practices to ensure that women with disabilities have not only equal access but also equitable outcomes and are valued for their unique strengths. This requires a cultural shift where society recognises and values the contributions of women with disabilities, challenging stereotypes and breaking down prejudices.

Cultural change cannot be driven by awareness campaigns and policy alone. Inclusion is a matter of practice. It means listening to the voices of women with disabilities, involving them in decision-making processes, and ensuring their perspectives shape policies and programs. Allies must stand up and take responsibility for the spaces they create. By accelerating action, we can create a more equitable world where all women, including those with disabilities, can thrive and contribute to their fullest potential, ultimately benefiting society.

It's time to move beyond rhetoric and take concrete steps to ensure that women with disabilities are not left behind.

  • Eichenauer, C.J., Ryan, A.M. and Alanis, J.M. (2021). Leadership During Crisis: An Examination of Supervisory Leadership Behavior and Gender During COVID-19. Journal of Leadership & Organizational Studies, 29(2), p.154805182110107. doi:.
  • Ferguson, T.W. (2017). Female Leadership and Role Congruity within the Clergy: Communal Leaders Experience No Gender Differences Yet Agentic Women Continue to Suffer Backlash. Sex Roles, 78(5-6), pp.409鈥422. doi:.
  • Hilton, K. (2018). What does an interruption sound like? Stanford Libraries . [online] doi:.
  • Williams, M.J. and Tiedens, L.Z. (2016). The subtle suspension of backlash: A meta-analysis of penalties for women鈥檚 implicit and explicit dominance behavior. Psychological Bulletin, 142(2), pp.165鈥197. doi:.
Charlotte Stewart

Karen Satterford, Deputy Chair of Council

Watching Elon Musk bring his 4-year-old son x into Trump鈥檚 office recently set us to thinking why he did it. A cynic may say it was to make Elon appear more approachable, more likeable, more human, a great dad, more someone we鈥檇 want to get to know.

But what if a similarly senior and powerful woman brought her 4-year-old in, in the same way. She鈥檇 be perceived as irresponsible, a bad mother, not taking responsibility for arranging child care, why did she have children if she wasn鈥檛 prepared to look after them properly?

It鈥檚 still the case that fewer women than men apply for, get, and are promoted to, senior leadership roles in most sectors. Women still face more challenges than men. Of course, many women don鈥檛 want to undertake such roles and that鈥檚 fine. But if they do want to move into leadership, misogyny can still be very much alive and kicking.

I was a Chief Executive for nearly 18 years. I鈥檝e coached women and men working in senior leadership roles, across many sectors, nationally and internationally, for 10 years and I recruit CEOs into a range of organisations. What I鈥檝e found is that many women still encounter challenges in perception that many men don鈥檛. Being interviewed for my first CEO role, when my children were 3 and 7, the panel asked me if I had my childcare arrangements sorted out as this was a 鈥榮enior job鈥 鈥 as if I hadn鈥檛 realised that. I asked the panel if they were asking all the other candidates the same question! All the other candidates were men 鈥 it would never have occurred to the panel to ask men that question.

It's vitally important for women, and men, to call out misogyny when it occurs. But what else can women do to tackle these attitudes head on? Where do ambition, and self belief come in?

Men being ambitious is often seen as 鈥榓 good thing鈥. Ambitious men are often regarded in a positive light, as 鈥減owerful, assertive, decisive, charismatic鈥. On the other hand, ambitious women are often described negatively as 鈥減ushy, bossy, aggressive, lecturing鈥.

Ambition can certainly be a bad thing when it鈥檚 used for power and ego, as we鈥檙e seeing in so many places across the world currently. But when used for the good of your customers, your staff, your students, it鈥檚 a good thing. That鈥檚 because leadership roles give you much greater opportunity to influence change and improvement and achieve better outcomes across a wider sphere.

Evidence shows that many women think they must have every skill and quality required before they apply for or undertake a new role. Many men don鈥檛 let that hold them back! 

Nearly every leader struggles with imposter syndrome 鈥 the belief that you鈥檒l somehow get found out to be not much good at your job 鈥 at some point. This feeling is very common among women, even the most senior of leaders. It鈥檚 much less common in men.

Self-belief is crucial in overcoming negative thinking. I鈥檓 talking about growing the confidence and assertiveness 鈥 not arrogance - to build any knowledge and skills you鈥檒l need, and being prepared to learn from others and from your mistakes.

My advice to aspiring female leaders? Keep learning, you can do it, and know that leadership is incredibly rewarding as you help others fly too; have a go, always get feedback and learn from mistakes and above all, be ambitious, and believe in yourself.

Karen Statterford