MA International Brand Management
- Study Mode: Full Time
- Location: High Wycombe
- Duration: One Year
- Start Date: September 2025
Develop your business acumen and creativity with the MA International Brand Management. Learn to craft compelling brand strategies that can resonate across cultures and markets, while also exploring the impact of branding on society and how to champion responsible marketing.
You will examine innovative brand development and consider how to create memorable brand experiences, balancing rational and emotional approaches to branding.
The MA International Brand Management programme aims to give you the strategic acumen to navigate international brand creation and management effectively. This practically-focussed course explores the latest thinking in brand development and how brands transcend borders, along with the value that brand can add to organisational finances, brand communication, brand storytelling, and consumer psychology. The course looks at how brands resonate with diverse cultures and how organisations adapt their strategies accordingly.
Live projects, industry collaborations, and workshops will allow you to gain practical exposure throughout your course, bridging the gap between theory and practice. Networking events, conferences and guest lectures will provide a platform for you to build valuable relationships. BNU has established partnerships with leading companies in the marketing sector and a close relationship with the .
Benefit from a flexible course structure that accommodates your personal and professional commitments. BNU also offers a range of opportunities, including online internships, allowing you to apply your learning in practical settings and gain valuable experience alongside your other responsibilities.
BNU’s teaching staff includes seasoned academics and industry professionals with a wealth of experience in brand management. Their expertise ensures that the curriculum is both academically rigorous and practically relevant, providing you with insights from the forefront of the industry.
You’ll have access to mentorship from key academic leaders and specialist staff, offering personalised guidance and support throughout the programme.
What will I study?
On this exciting and varied course, you’ll develop the knowledge and experience to help you step into a brand management role. You’ll look at brand strategies which are particularly relevant for international markets, and delve into consumer psychology and brand storytelling. You will analyse real-world business problems through detailed case studies, which helps you develop the ability to identify issues, design effective solutions, and defend your strategies.
You’ll gain hands-on experience with a variety of online digital media tools, enhancing your digital marketing skills, which is crucial for modern marketing roles. You’ll look at innovation and sustainability in brand management, and social media marketing and analytics. To further prepare you for the digital aspect of modern marketing, you’ll look at planning for digital channels and campaign management.
How will I be taught and assessed?
This course uses a dynamic and interactive approach to teaching, ensuring that you engage with the material. You’ll participate in interactive lectures and seminars that encourage discussion, group work, and practical exercises to enhance your understanding of key concepts. The program emphasises hands-on learning through projects that simulate real-world challenges, allowing you to apply theoretical knowledge in practical settings.
You will also benefit from guest lectures and workshops led by industry experts, providing insights into current trends and best practices in sustainability. Additionally, organised industry visits and field trips will give you a first-hand look at how sustainability operates in professional environments, enriching your learning experience.
Assessment is designed to evaluate both your theoretical understanding and your ability to apply what you've learned in practical scenarios. You’ll complete a variety of assessments, including analytical essays, detailed reports on specific projects, and live briefs where you’ll develop and present solutions to actual business problems. Presentations and pitches, both individual and group-based, will also form a key part of your assessment, allowing you to demonstrate your ability to communicate your ideas effectively to peers, faculty, and industry professionals.
What are the course entry requirements?
The University’s will apply to admission to this programme.
Applicants to the programme will normally have obtained a Bachelors degree with Honours (or equivalent) which can be in a range of subject disciplines or professions. Applicants need a minimum of a 2:2 in their degree to be considered.
If your first language is not English or your language of instruction at undergraduate level was not English, you will be required to demonstrate English proficiency at an overall score of IELTS level 6.5 (or its equivalent) and no score below 6.0 in any category.
In line with the university Credit Accumulation and Transfer Scheme, potential learners can apply for Advanced Standing by Accreditation of Prior Learning.
Modules
This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.
What are the tuition fees
Home
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Home, Academic Year 2025 - 2026: £10,990 per year *
International
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Overseas/International, Academic Year 2025 - 2026: £15,550 per year *
Following the Government’s announcement of 4 November 2024, we will be increasing our full-time undergraduate tuition fees for UK students to £9,535 per year from the start of the 2025/26 academic year. Our part-time fees for UK undergraduate students will increase to £7,145 per annum. Please visit , on the Government’s website, for more information about the changes.
Tuition fees for Home undergraduate students (including with foundation year) may increase in subsequent years for both new and continuing students in line with an inflationary amount determined by the Government.  
Tuition fees for both new and continuing international students may be subject to an inflationary increase based on the Consumer Price Index (CPI) for the 12-month period to 31 January each year.  
Tuition fees for postgraduate courses and CPD may be subject to an inflationary increase based on the Consumer Price Index (CPI) for the 12-month period to 31 January each year. This increase will apply to both new and continuing students.  
We understand, and really appreciate, the significant financial commitment our students make when they choose to study at BNU. We take our responsibilities to our students very seriously, and are ambitious for each to reach their full potential and succeed in their chosen career. Our fees help us to continue providing our students with a high-quality education, and to invest in the services and facilities which create an excellent student experience at BNU.
The following factors will be considered by the University when we set the annual fees: measures of inflation such as the retail price indices; projected increases in University costs; and any changes in the level of funding for teaching received from the Government.
What are my career prospects?
After graduating with an MA in International Brand Management from BNU, you'll be ready for a range of engaging roles and departments, such as:
- Marketing and Branding Specialist
- Branding Consultant
- Public Relations Consultant
- International Marketing
- Marketing Research
The practical experience and industry connections you gain during the course will make you a strong candidate in a growing job market.
Course leader
